FAL Foundation | 5000 Registrations

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The Fair and Lovely Career Foundation recently reached over 5000 registrations within a short span of time. This was achieved by an overall team effort combined with Mindshare, Unilever and Ideamind. The strategic and creative approach was initiated by team Ideamind.

The Fair and Lovely foundation is an online learning platform dedicated to empowering the women of Sri Lanka. Ranging from topics such as primary education to beauty culture courses, The Fair and Lovely Career Foundation has a variety of online courses to follow and is a global initiative.

Together with Mindshare, Unilever and Ideamind’s collective effort, the platform reached 5000 registrations within a span of 4 months.

‘Deciding to take this journey on with Ideamind was one of the best decisions I have made for the brand’ stated Nadinka Aponso, Brand Manager for Fair and Lovely. She further stated that the team was dedicated to patiently delivering every commitment from changes, to delivering new content, all 7 days of the week.

Steve credits his dedicated and hardworking team for this milestone achieved- ‘Ideamind is nothing without my team that works tirelessly to keep our good reputation and our clients happy’.