A bold new look. A deeper purpose.
We’re excited to announce our rebrand, along with a fresh visual identity – an evolution that goes far beyond just a new look. This rebrand marks a bold new chapter in our journey as a creative digital agency, reflecting not only where we are today but also where we’re heading tomorrow.
Our new identity embodies a mindset that is always evolving: forward-thinking, idea-driven, and deeply committed to adapting to the ever-changing digital landscape. As the world continues to transform, so do we—in how we look, how we think, and how we create.
Our new logo is more than just a symbol; it’s a reflection of the spirit of innovation, creativity, and passion that drives us every day. It captures the energy of our team and our unwavering belief in the power of ideas to shape the future.
We will always be proud of what we’ve built and the identities we’ve embraced in our past. However, we recognise that embracing change creates space for something even greater. This is why we’ve rebranded: it’s a promise to ourselves, our clients, and our community that we are here to bring ideas to life and push boundaries in everything we do.
Here’s a closer look at the key elements that define our new identity:
A Symbol Rooted in Meaning and Innovation
1. Brain Signal Icon
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At the heart of our new logo is a dynamic shape inspired by a neural signal – a spark of thought that moves through the brain. This metaphor ties directly to who we are: Ideas, sparked by thought.
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Mind, where those ideas originate.
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This signal-like form speaks to energy, flow, and the creative thinking that defines Ideamind.
2. 💡 Light Bulb Imagery
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In the top-left of the icon, a small dot and curved line subtly form a light bulb—the universal symbol of ideas and innovation. It’s a fitting tribute to what we stand for: the generation of powerful, original concepts that light the way forward.
3. Hidden Letterforms: “i” and “M”
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The icon also cleverly integrates the lowercase “i” and uppercase “M”—the initials of Ideamind.
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The “i” hints at Idea as well as innovation, insight, and intelligence.
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The “M” reinforces the central role of the mind in everything we do.
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This dual symbolism makes the logo both abstract and typographic—deeply meaningful and visually distinctive.
4. Colour and Form
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The purple gradient is bold and expressive, symbolising creativity, luxury, energetic, and transformation.
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Soft, rounded curves give the icon a modern, approachable feel, reflecting our belief in being both innovative and human-centered
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A stacked version works perfectly across broader brand applications, including print and signage.
Stay tuned as we roll out our refreshed visual identity across all platforms – and thank you for being a part of our journey.
Welcome to the new Ideamind.
